In our conversations with alliance managers over the past several months we keep hearing that many of them have taken on a new job responsibility – managing an excavation. No, they’re not taking over the supervision of a construction site. They have been tasked with compiling a comprehensive inventory of ALL the alliances and other strategic collaborations their company has entered into.
At first blush this sounds like an easy assignment. Surprisingly, it is much more challenging than it seems. When we’ve asked alliance managers how many alliances their company has, the response we most often get is, “That’s a good question … I have no idea what the answer is … perhaps in the hundreds.”
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