Alliance Management Expertise, Partnering Frameworks and Tools, Collaborative Leadership

What's Your Resourcing and Capability Roadmap? Five Recommendations for Evolving Biopharmaceutical Alliance Management
2. Thought Leadership / September 27th, 2018
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Based on The Rhythm of Business’ research, there is no longer any doubt that alliance management is acknowledged at the highest levels as an essential strategic capability in today’s biopharmaceutical company.   

Everything we’ve learned through interviews of 31 alliance managers from 29 big pharma, biotech, and animal health alliance management functions, points to a core challenge confronting alliance management leaders:

How will you continue to resource and evolve your alliance management capability to keep pace with the scientific and business changes hurtling at the industry that are in turn driving the need for more and more partnering and externalization?

We offer you our recommendations for how an essential function keeps pace with demand in this mini e-book.

Don’t miss our article about what we’ve learned through the research in the Q3 2018 issue of Strategic Alliance and check out our narrated presentation of the preliminary results from the research. 
As Seen in Strategic Alliance Magazine: No Longer Any Doubt: Alliance Management is an Essential Strategic Capability for Today's Biopharmaceutical Company
2. Thought Leadership / September 24th, 2018
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“My job is getting more technical and more challenging every day.” This is how one of the first interviews we conducted began in our ongoing research project to examine the current state of the practice of biopharmaceutical alliance management. “What do you mean by that?” we asked. “I am spending more and more time making sure we don’t violate contract restrictions,” he responded—explaining that this means he needs to have a pretty good understanding of the science in multiple research agreements and understand the legal strictures. “We spend a lot of time making sure that what we are doing on one project doesn’t create a problem on another contract. Only the alliance management team will have that perspective.”

...
Joint Development of Complex Solutions Requires Extreme Partnering
2. Thought Leadership / June 30th, 2018
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This presentation given at the 2018 ASAP Global Alliance Summit by Jan Twombly and Jeff Shuman introduces our methodology for partnering at the speed of business by creating a Minimum Viable Partnership (MVP). We use a why, what, how value framework to shape the alliance business model and infuse the process with a focus on learning fast what works and what doesn't work. Tips and techniques for addressing intellectual property in joint solution development are also included.
 
Partnering at the Speed of Business
2. Thought Leadership / April 28th, 2018
Authors: Jan Twombly and Jeff Shuman
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It is no secret that business is moving faster than ever before and that the formula for success in business transformation is Technology + Partnering. A common theme of sessions at the ASAP Global Summit over the past several years has been how to “partner faster.” By definition, bringing multiple companies together to create a joint solution adds complexities beyond a single company innovating and going to market alone. While partnering certainly has some advantages of speed, the complexities can also cause it to bog down. We’ve all experienced lengthy delays in working out agreements, settling disputes, and just getting decisions made that erode intended value.

What follows is a collection of posts from The Partnering Guide™, our blog that covers trending issues in partnering, collaboration, alliance management, and digital business transformation to the ecosystem economy. In these posts we apply the concepts underpinning entrepreneurial agility to propose ways of accelerating not just the partnering process, but also to “get smart quickly” about the value assumption and alliance business model that will create the business outcomes that benefit all concerned.
 
Beyond the Pill Strategies: Biopharma Partnering's Next Frontier
2. Thought Leadership / September 11th, 2017
Beyond the Pill imageAUTHORS: Jan Twombly and Jeff Shuman
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Three trends – new technologies, shifting economics, and empowered patients – are disrupting biopharma’s traditional business model. Smart biopharma companies are responding by embracing a holistic “beyond the pill” approach to the future.

For most biopharma companies, beyond the pill is largely a defensive strategy aimed at justifying or preserving pricing or perhaps gaining reimbursement in any amount. If prognosticators are correct, this bundle of product, services, and data (typically referred to as a solution) will be required for receiving regulatory approval in the not-to-distant future. The bundle may even be part of a single label.

Opportunities to create, deliver, and capture value abound across the value chain. All require partnering. Biopharma partnering and alliance professionals should dive in, head first.
Into the Vortex: Leading the Power to Partner Everywhere – Presentation at Strategic Alliance Management Congress
2. Thought Leadership / May 9th, 2017
AUTHOR: Jan Twombly
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Biopharma partnering professionals, access our presentation from the May 2017 Strategic Alliance Management Congress.

Partnering is ubiquitous. It is happening everywhere in every function of a biopharma company. New partners often come from unexpected places. An ecosystem perspective is required to address new challenges and keep traditional alliances and collaborations on track. Explore the implications on how alliance processes must adapt and evolve – from partnering models to governance and measurement. Understand the new mindset and skillset required for alliance managers to succeed now that partnering is everywhere.
ASAP Global Alliance Summit Presentation – Think Horizontal: Reimagining Partnering Practices as Digital Business Transformation Becomes Reality
2. Thought Leadership / April 3rd, 2017

AUTHORS: Jan Twombly and Jeff Shuman
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Companies are transforming and digitally enabling their business models in a variety of ways leading to new value for customers, stockholders, and stakeholders. Partnering is essential to this transformation – and partnering models are also evolving to reflect a shift to consumption and outcomes-based business models. It is not uncommon for 5 – 7 partners to be involved in the discovery, development, and deployment of industry-specific, turn-key solutions to customers.

Add to this the fact that in this new world the roles of companies may shift as the solution moves from get-to-market to go-to-market. Different business units may be involved, crossing as many internal boundaries as external ones. This breaks existing partner models and practices in many ways – from establishing and aligning value propositions to governance, communication, measurement, and agreements.

Every component of the partner journey must be reimagined to accommodate the network of partners that agilely assembles in a blend of structures ranging from loosely to tightly coupled and requiring no-touch to high-touch support.

Download our presentation from the 2017 ASAP Global Alliance Summit to understand how to reimagine your partnering practices for the speed, scale, and scope required for digital business transformation.

The Partner Everywhere Imperative: A Practitioner’s Guide – As Published in Strategic Alliance Magazine
2. Thought Leadership / March 1st, 2017
AUTHORS: Jan Twombly, Jeff Shuman, and Lorin Coles
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The business transformation promised by the fourth industrial revolution is not possible without a partnering everywhere capability. Adapted from our e-book The Power to Partner Everywhere, this article from Strategic Alliance Magazine highlights the five design principles that get you started on the capability building journey that produces measurable business outcomes.
The Power to Partner Everywhere: Why You Need It, What It Is, How to Build It
2. Thought Leadership / December 8th, 2016
AUTHORS: Jan Twombly, Jeff Shuman, and Lorin Coles
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It is a time of experimentation. There is little guidance for companies to follow. Few are familiar with what to do. Fewer are prepared to execute.

The Power to Partner Everywhere: Why You Need It, What It Is, How to Build It, the latest publication from SMART Partnering,TM a venture of The Rhythm of Business and Alliancesphere is your guide to designing and building this capability. It is the central organizational imperative of our time.

Companies need a next generation partnering everywhere capability to benefit from three trends that are upending the relationship with the customer, reshaping business processes, and disrupting business models. We outline five design principles to get you started on this journey, which must be championed and owned by the executive suite.

However your company is preparing for the impact of digital business transformation, a next generation partnering everywhere capability is essential for your success.
Mastering the Speed, Scale, and Scope of Partnering for the Connected Ecosystems of the Fourth Industrial Revolution: As Published in Strategic Alliance Magazine
2. Thought Leadership / September 21st, 2016
AUTHORS: Jan Twombly, Jeff Shuman, and Lorin Coles
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Our cover story article in the Summer 2016 edition of Strategic Alliance Magazine highlights some of the ways in which partnering practices must change to keep pace with the exponential rate of business transformation unleashed by the technologies of the Fourth Industrial Revolution. It necessitates rethinking the rules of partnering and taking an ecosystem perspective to building partnering capability. Those that don’t will be leaving value on the table at best – and at worst may find itself left behind.
A Mindset for the Biopharmaceutical Alliance Manager in the Era of Connected Ecosystems
2. Thought Leadership / December 23rd, 2015

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Author: Jan Twombly

First in a series to challenge the profession to “think differently,” we describe a mindset – a way of thinking about the role of the alliance manager that transcends “best practices.” For those new at alliance management – and executives who need to...

Partnering in a Time of Uncertainty – As Published in Strategic Alliance Magazine
2. Thought Leadership / July 31st, 2015

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Author: Jan Twombly

Uncertainty and complexity are all that is certain. Integrating partnering strategy into corporate strategy is an essential path to leveraging all available resources in the journey to become agile enough to manage the unexpected.

Learn the components of a r...

SMART Partnering: Orchestrating Success in the Era of Connected Ecosystems
2. Thought Leadership / February 27th, 2015

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Author: Jan Twombly

Welcome to the era of connected ecosystems.

Incumbents struggle to shift their businesses from legacy cash cows to emerging new models. Some will – many will not. Resiliency and the courage to be bold and think big are essential in the face of ever-changin...

Healthchecking Consortia
2. Thought Leadership / April 13th, 2014


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Author: Jan Twombly

Recently, an alliance professional asked us how to conduct a “health check” of a pre-competitive consortium. Like many research-intensive companies, his company belonged to - and had made investments in - many of these organizations. To maximize their retu...

Presentation: Right Partners, Right Strategy. Taking a Strategic Approach to the Partner Portfolio
2. Thought Leadership / April 3rd, 2014

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Author: Jan Twombly

This presentation was given by Jeff Shuman of The Rhythm of Business, Lorin Coles of Alliancesphere and Scott Musson and Jack Barrata of Red Hat at the 2014 ASAP Global Alliance Summit.

 

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